So peak season is over, kids safely back in School and time to draw a breath and reflect on how it all went. Hopefully you had a successful summer with your holiday rental business, but would you have liked to have seen a few more bookings, or a slightly longer season? Are you already feeling daunted at the prospect of filling next years empty calendar and wondering where to focus your efforts?
I often hear mixed messages from holiday home owners about what works and what doesn’t. Is Owners Direct better than Holiday Lettings? Does the success of a certain rentals listing site over another depend on whether you own a golf property or a large country retreat? I honestly don´t think it does, but what does matter is how you stand out from the rentals crowd. I know one house owner who had huge success with Owners Direct in 2009, but then in 2010 hardly anything – she had done nothing different but the bookings just didn’t come in as well as the previous season. Well, perhaps that is the problem – she did nothing different.
Success in holiday property marketing will not come from putting all of your eggs in one basket, but it will come from focusing on a unique selling point and doing it to the very best of your ability. And that is where Tots to Travel can help, giving you all the expertise, advice and support that you need.
As September is such a vital time for reflecting on the season, it is also an important time to come up with your next strategy for marketing your holiday rental. I can support you with your strategy, and to give some extra help you can enjoy a 15% discount until the 15th October. This is for holiday property owners who would like to work with our award winning company and learn to stand out from the crowd in this special family market.
Why offer this in September? Well, I know peak season is only just finished, but people start looking for their summer holidays in December. Taking you through our proven system for niche marketing is not an overnight fix but can take a couple of weeks, and with peak booking season being just around the corner you will want to have your holiday property in the right place at the right time ready to take full advantage!
Just get in touch with me directly at firstname.lastname@example.org to discuss your property, or go to www.holidayrentalsbook.co.uk, leave your details and we will also send you our FREE book full of tips and advice on niche marketing and filling those empty weeks with happy families!
Know any one else with a Holiday Property in Spain? Friends, family, agents? Then please feel free to pass this on to them too.